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Savvy is an app to connect providers and seekers, donors, and volunteers. Its primary mission is to generate a sense of responsibility amongst members of society regarding various social issues. It does so by collecting statistics from registered entities and showing them on the home screen of users in an engaging format. My biggest accomplishment was getting over 25 nationally recognized NGOs to partner with the app, including Robin Hood Army, Smile Foundation, CanSupport, and many more. After over 2000 hours of work, Savvy was accepted by both Google and Apple. Within a month, Savvy had more than 800 daily active users.
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When the COVID-19 pandemic unfurled onto the world, the country went into crisis. Our healthcare system was unprepared and hospitals were overwhelmed. Homebound people went into depression and panic - anxiety was rampant. As factories shut down, migrant workers had to deal with food shortages and loss of income. The lockdown also augmented other social problems like climate change, cyber-crime, and harassment. The pandemic created a new and ever-growing need to create awareness and find solutions - a need to create a more ‘savvy’ community. As a 15-year-old, hearing about kids barely old enough to speak, losing their parents, and seeing my friends struggle to cope with the pandemic, I had to do something.
Almost every social media app is designed to be fine-tuned to the user. Users are shown what they like to see based on their interests and patterns. However, people will most likely be well-aware of the fields surrounding their interests. For this reason, other social media apps fail to create a major impact in creating awareness. Other apps and websites, which aim to promote NGOs, do so by listing them in alphabetical order. This brings more attention to certain NGOs than others simply because of the starting letter ‘A’. Savvy aims to overcome these challenges by making the user engage with their interests while simultaneously showing them new content - thus raising awareness and sustaining the attention of the user.
One of the most unique aspects of Savvy is its use of widgets. Users view dynamic “Awareness Cards” directly on their phone’s home screen which updates every 30 minutes. These cards show facts and statistics about various problems that need awareness. I used my graphic design background to personally create more than fifty awareness cards, made to be visually appealing, attention-grabbing, and engaging. Interested users can simply click on the card to find an NGO working towards that problem. The app has provisions for volunteering, donating, and contacting the NGO.
I used React Native, a JavaScript framework, to create both an android and iOS version of the app. I wanted the app to be easy-to-use, fast, and engaging, with a well-thought-out UI and UX. NGOs and cards were listed out in a randomized order, contrary to the universal alphabetically ordered listing. After the prototype was ready, I began contacting NGOs, to partner with them and help raise awareness. I spoke with over two hundred NGOs, and my biggest accomplishment was getting over 25 nationally recognized NGOs and organizations to partner with the app, including Robin Hood Army, Smile Foundation, CanSupport, You’re Wonderful Project, Centre for Child and Adolescent Wellbeing, and many more. Along the way, I incorporated suggestions from these NGOs. I added a new featured section, to highlight NGOs and helplines for COVID-19. I added a personalized profile with the ability to like and save posts and NGOs. I also created a marketing and technology team, where I mentored my juniors and took their help in expanding the app.
In July 2021, after over 2,000 hours of work, Savvy was accepted by both Google and Apple for their app stores. Within a month, Savvy had more than 800 daily active users. More and more NGOs requested a partnership to have their personalized page as part of the app. People who downloaded the app frequently told me about new facts they learned, statistics that fascinated them, and how they found the right NGOs to donate to.
